Privacy policy

We respect your privacy. This policy explains how we collect, use, and share personal information when you visit our website or interact with us.

Information we collect

The information we collect depends on how you interact with us. It may include:

• Information you provide: your name, email address, telephone number, mailing address, and information you include in inquiries, reviews, or other communications.
• Order and account information: purchase details, billing and shipping information, payment confirmations, and account information when you use those services. Payment providers process payment details.
• Device and activity information: your IP address, approximate location, browser and device information, pages and full page URLs visited, interactions with our website or marketing, and cookie or other visitor identifiers.
• Information from other sources: information from service providers, commerce platforms, and marketing partners, including contact information and insights matched to website activity.

How we use information

We use personal information to operate and improve our website, respond to inquiries, provide products and services, process transactions where available, remember preferences, understand site activity, prevent fraud, and comply with legal obligations. We also use information to identify visitors, personalize your experience, show you ads, and deliver other marketing, subject to your consent choices and applicable law.

Cookies and visitor identification

We use cookies, pixels, and similar technologies for website functionality, personalization, analytics, and marketing. Required technologies support essential website functions. You can manage optional tracking through Cookie preferences.

With your marketing consent, we and our third-party service providers use visitor-identification technology to help identify website visitors and personalize advertising and other marketing. This may involve matching your IP address, page URLs, device and browser information, and a stored visitor identifier with information available to providers to obtain contact information or marketing insights.

Cookie preferences apply to the browser and device you use. Other household members can make their own choices, and someone using the same browser may change its cookie preferences. If you use a different browser or device, or clear your cookies, you may need to set your preferences again.

Withdrawing marketing consent stops future collection by our visitor-identification tool in that browser. It does not automatically delete information already collected or unsubscribe you from existing email lists. You can also manage cookies through your browser, although blocking required cookies may affect website functionality. See Shopify's Cookie Policy for information about Shopify cookies.

How we share information

We share personal information with providers that support our website and business, including hosting, commerce, payment processing, customer support, analytics, fulfillment, and marketing services. We also share information with advertising and marketing partners, with affiliates where needed to operate our business, when you direct or authorize us to do so, and when reasonably necessary to comply with law, protect rights and security, or complete a business transaction such as a merger or sale.

These disclosures may include contact and account identifiers, order and commercial information, device identifiers, website activity, approximate location, and related marketing insights, as relevant to the purpose. Advertising and marketing partners may process information under their own privacy policies. Sharing identifiers, commercial information, or website activity for advertising may be considered a “sale,” “sharing,” or “targeted advertising” under certain privacy laws.

During the preceding 12 months, the categories disclosed for business purposes have included contact and account information, commercial information, website activity, and approximate location, to service providers, business and marketing partners, and affiliates. Categories disclosed for activities described as sale or sharing have included identifiers, commercial information, and website activity, to business and marketing partners. We do not use sensitive personal information to infer characteristics about you.

Shopify

Our website is hosted by Shopify. Shopify processes information to provide and improve its services. We also use Shopify features that combine information from interactions with our store, other merchants, and Shopify to support personalization, analytics, and advertising. For these features, Shopify is responsible for its processing of personal information, including responding to requests concerning that processing. Learn more in Shopify's Consumer Privacy Policy and manage relevant choices through the Shopify Privacy Portal.

Your privacy choices

You can change optional cookie preferences through Cookie preferences and submit a data-sharing opt-out through Your privacy choices. These controls are also accessible from our website footer.

Depending on where you live and the laws that apply, you may have rights to access or receive a copy of personal information, request correction or deletion, restrict or object to processing, withdraw consent, or opt out of sale, sharing, or targeted advertising. These rights may be subject to exceptions and limitations.

You can enable Global Privacy Control (“GPC”) in a supported browser to communicate an opt-out preference. We honor this signal for applicable sale, sharing, and targeted-advertising activity associated with the browser or device sending it. Where required, we also apply it to an associated account. We do not otherwise respond to browser “Do Not Track” signals.

For other privacy requests or questions, contact us using the details below. Where permitted or required, we may verify your identity or an authorized agent's authority before fulfilling a request. You may appeal a denied request by replying to our response, or contact the relevant privacy regulator, where applicable. We will not discriminate against you for exercising applicable privacy rights.

Email preferences and processing time

Changing cookie preferences or submitting a data-sharing opt-out does not automatically unsubscribe you from our email list. To stop marketing emails, click the unsubscribe link in any marketing email from us. We may still send non-promotional messages, such as responses to your inquiries or information about an order.

Your selection may take time to be reflected across the relevant systems. We will process your request promptly and within applicable legal deadlines. During processing, marketing already in progress may still reach you. Opting out of data sharing also does not prevent you from seeing general, non-personalized advertising.

Other websites and public content

Our website links to Amazon and other third-party websites. Their services and information practices are governed by their own policies. We do not control their privacy or security practices. Reviews or other content you choose to post publicly may be visible to others.

Children's information

Our website is not intended for children, and we do not knowingly collect personal information from children or sell or share personal information of individuals under 16. If you believe a child has provided personal information, contact us using the details below.

Security, retention, and international processing

We use reasonable safeguards to protect personal information, but no website, transmission, or security system is completely secure. We retain information for as long as reasonably needed for the purposes described in this policy, including providing services, maintaining records, complying with legal obligations, resolving disputes, and enforcing agreements.

Information may be processed in the United States and other countries where we and our providers operate. Where applicable law requires safeguards for international transfers, we use recognized transfer mechanisms, such as adequacy decisions or standard contractual clauses.

Changes to this policy

We may update this policy as our practices or legal requirements change. We will post the revised policy, update the date below, and provide additional notice where required.

Contact

This website is operated by Moto Supply LLC. For privacy questions or requests, email support@badassmotogear.com or write to us at 7901 4th Avenue, #26942, St Petersburg, FL 33702, United States.

Last updated: October 14, 2026